Table 2.
Attitudes and behaviors towards food information provided online among participants in Hanoi (Vietnam) in 2015.
| Attitude and Behavioral Attribute | n | % |
|---|---|---|
| Using the Internet (n = 1736) | 1298 | 74.8 |
| Using the Internet in seeking food products (n = 1298) | 1055 | 81.3 |
| Preferred online platform in seeking food products (n = 1055) | ||
| Website | 298 | 34.9 |
| Social media | 511 | 59.8 |
| Others | 45 | 5.3 |
| Factors mostly influencing customer behaviors in purchasing online food products (n = 1055) | ||
| Convenience | 714 | 69.1 |
| Price | 622 | 59.3 |
| Hygiene by self-assessment | 465 | 46.0 |
| Reference by friends | 379 | 36.5 |
| Certified—food hygiene facilities and food source | 319 | 30.4 |
| Level of trustworthiness regarding hygiene information of online food products (n = 1055) | ||
| Unbelievable | 49 | 4.9 |
| Neutral | 574 | 57.4 |
| Believable | 377 | 37.7 |
| The most important criteria to order online ready-to-eat food (n = 1055) | ||
| Products’ name | 451 | 45.4 |
| Ingredients | 525 | 52.2 |
| Advertisement | 212 | 21.1 |
| Price | 442 | 42.5 |
| The most concerned information on the label of ready-to-eat food (n = 1055) | ||
| Products’ name | 229 | 22.2 |
| Production facilities’ name | 95 | 9.2 |
| Business license | 120 | 11.0 |
| Date of manufacture | 59 | 5.7 |
| Expiry date | 526 | 51.0 |