Table 5.
Factors associated with consumer’s preferences regarding purchasing online food products in Hanoi (Vietnam) in 2015.
| Characteristics | Using the Internet in Seeking Food Products | |
|---|---|---|
| 95%CI | OR | |
| Gender | ||
| Male | Ref | - |
| Female | 1.87 *** | 1.36; 2.58 |
| Marital status | ||
| Single | Ref | - |
| Live with spouse/partner | 1.42 ** | 1.02; 1.97 |
| Education | ||
| Under High school | Ref | - |
| High School | 1.29 | 0.90; 1.86 |
| Self-perception of the influences of online relationships on behaviors and lifestyles | ||
| Little or no influence | Ref | - |
| Some influence | 1.48 * | 0.98; 2.24 |
| High influence | 5.50 *** | 1.91; 15.81 |
| Visiting entertainment establishments recommended by online friends | ||
| Rare or never | Ref | - |
| Frequently | 1.75 *** | 1.24; 2.48 |
| Engage in activities recommended by online friends | ||
| Rare or never | Ref | - |
| Always | 5.86 *** | 2.02; 16.96 |
| Pain/discomfort | ||
| No problem | Ref | - |
| Having problems | 2.57 ** | 1.06; 6.24 |
| Difficulty in mobility | ||
| No problem | Ref | - |
| Having problems | 3.27 | 0.74; 14.34 |
| Difficulty in self-care | ||
| No problem | Ref | - |
| Having problems | 0.08 *** | 0.02; 0.43 |
| Difficulty in doing usual activities | ||
| No problem | Ref | - |
| Having problems | 2.29 *** | 1.41; 3.70 |
| Constant | 1.17 | 0.83; 1.65 |
* Indicate significance level *** p < 0.01, ** p < 0.05, * p < 0.1 by multivariate binominal logistic regression. OR: Odds Ratio; 95% CI: 95% Confidence Interval. Ref: reference group.