Table 1.

Three exemplar quotes from focus group interviews that helped determine subscale categories on the Selfitis Behavior Scale

Environment enhancement	Rajesh: “When the environment is active and participatory, I forget myself and immerse myself with the environment which subsequently compels me to take a selfie either alone or as a group” Nila: “Taking selfies in a specific environment helps me to remember the moment for a long time” Harish: “Friends create moments, moments create happiness and enhances the environment and it compels me to take a selfie”
Social competition	Karthik: “Sometimes I explicitly compete with my friends to get more likes for my selfies” Lakhsmi: “I feel I am lost when my friends get more likes and comments for selfies than me” Priyanka: “I invest a lot of time enhancing my selfie photos and then I upload so that I can gain a competitive winning edge”
Attention seeking	John: “I take at least fifteen different selfies to upload just one on social media” Murthy: “I spend at least twenty minutes editing and grooming the picture before uploading it in social media” Raj: “My primary reason for taking selfies or posting them in social media is to gain attention”
Mood modification	Precilla: “I take selfies to relax and energize my mood to a positive temperament” Santhosh: “Sometimes taking selfies helps me to come out of any depressive thoughts” Vijay: “Taking selfies reduces my academic stress and gives me a different mood of relaxation”
Self-confidence	Tess: “I admire myself and gain extraordinary confidence, when I see myself in selfies” Anitha: “When people like and comment on my selfie postings, my self-confidence rises greatly” Mithun: “Taking a photo of myself and seeing a response for it in a social media domain boosts my confidence level”
Subjective conformity	Aashik: “I try to show the best of my of creativity by taking different selfies, which uplifts my social status among my friends” Kapil: “Sometimes, by trying new selfie poses, my friends accept me as a strong group member” Varsha: “I feel detached from my group if I don’t take and pose frequent selfies”