Table 4.

Subscales of the Selfitis Behavior Scale and their Cronbach’s alpha scores

Items	Cronbach’s alpha
Factor 1: Environmental enhancement  1.1 Taking selfies gives me a good feeling to better enjoy my environment  1.2 I am able to express myself more in my environment through selfies  1.3 Taking selfies provides better memories about the occasion and the experience  1.4 I take selfies as trophies for future memories	0.838
Factor 2: Social competition  2.1 Sharing my selfies creates healthy competition with my friends and colleagues  2.2 Taking different selfie poses helps increase my social status  2.3 I post frequent selfies to get more ‘likes’ and comments on social media  2.4 I use photo editing tools to enhance my selfie to look better than others	0.826
Factor 3: Attention seeking  3.1 I gain enormous attention by sharing my selfies on social media  3.2 I feel more popular when I post my selfies on social media  3.3 By posting selfies, I expect my friends to appraise me	0.812
Factor 4: Mood modification  4.1 I am able to reduce my stress level by taking selfies  4.2 Taking more selfies improves my mood and makes me feel happy  4.3 Taking selfies instantly modifies my mood	0.821
Factor 5: Self-confidence  5.1 I feel confident when I take a selfie  5.2 I become more positive about myself when I take selfies  5.3 I take more selfies and look at them privately to increase my confidence	0.793
Factor 6: Subjective conformity  6.1 I gain more acceptance among my peer group when I take selfie and share it on social media  6.2 I become a strong member of my peer group through posting selfies 6.3 When I don’t take selfies, I feel detached from my peer group.	0.752