Table 6.

Behavioral segmentation on players (n = 3783) using a recursive tree algorithm

	Group 1	Group 2	Group 3	Group 4	Group 5	Group 6	Total
Response	More	More	About as much	About as much	About as much	About as much
7-day TL change	− 34%	− 36%	− 22%	− 31%	− 9%	− 69%	− 42%
Loss (in NOK)	− 769	− 730	− 1591	− 444	3195	− 280	− 592
Playing days	13	14	17	11	17	5	10
Lottery	29%	31%	27%	51%	14%	55%	43%
Sports betting	19%	1%	14%	7%	24%	5%	9%
VLT	5%	0%	7%	4%	11%	2%	4%
Casino	25%	2%	33%	12%	39%	11%	19%
Scratchcard	13%	59%	5%	12%	4%	20%	16%
Age	32	46	49	44	48	39	42
Gender	26%	42%	20%	31%	10%	35%	29%
Past exclusions	30%	9%	40%	13%	43%	12%	22%
TL trend	51%	31%	29%	25%	23%	27%	28%
Playscan rating	62%	100%	100%	0%	84%	22%	48%
N	177	162	1051	520	128	1745	3783