Table V.

Strategies to improve awareness, access and engagement.

#	(a) Strategies to increase general information in public forums
5438	Information in different media. TV reports, interviews with sick people, relatives, healthcare staff and maybe representatives for different religious congregations.
5274	Brochures where you sit and wait at all community healthcare centers and pharmacies.
6640	Informative websites help those who seek information themselves, but to make people think you need to reach out via a channel that people will be in touch with. Probably a well-produced TV series could be something people talk about and create interest.
#	(b) Strategies to improve direct information to patients and relatives
977	Relatives and the dying person need information when it’s a reality. Then it’s important that it’s brought forward. Maybe a good and informative folder, which you can read yourself when you feel able to absorb what is written there.
3180	Information at community healthcare centers and nursing homes from the nurse/social worker.
4200	Discussions between the nurse or doctor and the person who gets palliative care or their relatives.
961	Is greatest when you have a need close by and then you should be informed about how you can be involved. Until then, you probably don’t want to think about the end of life to the same extent.
#	(c) Strategies to improve PC resources and education
1796	Information in elementary school, maybe field trips and that sort of thing. Not ‘the usual’ kind of classroom education, but something that will make it easier to catch the attention of the kids.
369	Invitations to lectures. More information to everyone 40 plus whose parents are still alive, and to relatives who have someone in a nursing home.
2825	1. Ensure that all health professionals get at least basic knowledge in the topic, both in basic education and further training. 2. Create more care facilities where this specialization can also exist.
4232	That the politicians understand the importance of providing necessary resources for providing good palliative care.
#	(d) Strategies to increase openness and debate
369	Get the message out that it is natural to die, but that grief and pain exist, so that people dare get involved as support to others who are affected.
48	We must begin to care more about other people, not only those who are well and successful in society. Everyone has value. Not drawing these distinctions between people. The older and sick become discounted, not many care…
360	If the word was better known maybe more people would realize that they have knowledge. (Cf. Strepsils TV advertisement does not talk about ‘laryngitis’, but ‘sore throat’).
6071	Stimulate discussion so that the topic is more visible. When a family discusses palliative care around the dinner table then your mission is successful.