Table 3.

Logistic regression model predicting message categorization by writers based on depth (N = 976)

	Messages designed to be simple
	OR (SE)a	95% CIb	p
Word count	0.62 (0.02)	0.57-0.66	<0.001
Word length	0.77 (0.01)	0.75-0.80	<0.001
Gain-framed	1.21 (0.26)	0.79-1.86	0.376
Designed to be emotional versus rational	1.78 (0.47)	1.06-3.00	0.029
Affect	1.04 (0.02)	1.00-1.08	0.026
Cognitive processing	1.02 (0.01)	0.99-1.05	0.171
New and emerging product	0.92 (0.19)	0.61-1.39	0.695
Model χ2=744.52			<0.001

^aIndicates odds ratio followed by standard error in parentheses.

^bIndicates 95% confidence interval.