Table 4.
Descriptive results for frequency of posting, willingness to see, and degrees of envy in Study 3.
|
Post categories |
Poster version (n = 188) |
Reader version (n = 197) |
||||
|---|---|---|---|---|---|---|
| Variables | Mean | (SD) | Variables | Mean | (SD) | |
| Experiential purchases | Frequency of posting (1–5) | 3.00d | (0.93) | Willingness to see posts (0–6) | 3.85b | (1.73) |
| Material purchases | 2.30b | (0.93) | 2.35a | (1.74) | ||
| Relationship/family | 3.20e | (1.07) | 4.13c | (1.52) | ||
| Achievements | 2.81c | (1.01) | 3.90b | (1.48) | ||
| Appearance | 2.15a | (1.00) | 2.50a | (1.87) | ||
| Experiential purchases | Expected envy in readers (0–6) | 2.72c | (1.53) | Self-reported envy (0–6) | 2.80c | (1.75) |
| Material purchases | 3.06d | (1.65) | 2.36b | (1.75) | ||
| Relationship/family | 1.94a | (1.64) | 1.50a | (1.50) | ||
| Achievements | 3.03d | (1.68) | 2.25b | (1.69) | ||
| Appearance | 2.35b | (1.74) | 1.39a | (1.64) | ||
Note. Superscripts with different letters indicate a significant difference at p < .05 tested with paired-t tests for each variable.