Table 3.

Weighted Logistic Regression Results for Adults, N = 4918

Variable	Reported very believable, n (%)	aOR (95% CI)
Message
“Menthol cigarettes are more addictive than regular cigarettes.”	778 (46.9)	Ref
“Cigarettes are addictive.”	1285 (76.0)	3.74 (2.82, 4.95)***
“This product contains nicotine derived from tobacco. Nicotine is an addictive chemical.”	1192 (73.7)	3.24 (2.45, 4.28)***
Source
No warning	791 (64.2)	Ref
Surgeon general warning	820 (64.0)	0.98 (0.73, 1.34)
FDA warning	822 (66.9)	1.10 (0.80, 1.54)
CDC warning	822 (67.1)	1.11 (0.80, 1.54)
Gender
Female	1738 (66.9)	Ref
Male	1516 (64.2)	0.88 (0.70, 1.11)
Age	NA (continuous)	1.00 (0.99, 1.00)
Race/ethnicity
Non-Hispanic white	2200 (66.0)	Ref
Non-Hispanic black	658 (69.4)	1.10 (0.76, 1.59)
Non-Hispanic other	209 (61.4)	0.83 (0.56, 1.24)
Hispanic	271 (60.2)	0.73 (0.52, 1.04)
Education
Less than high school	355 (64.0)	Ref
High school graduate	802 (66.7)	1.01 (0.60, 1.71)
Some college	658 (67.6)	1.07 (0.64, 1.78)
Associate’s degree	314 (60.2)	0.72 (0.39, 1.32)
Bachelor’s degree	683 (65.4)	0.87 (0.52, 1.46)
Graduate or professional degree	432 (65.6)	0.91 (0.53, 1.60)
Cigarette smoking status
Not a current smoker	2582 (66.7)	Ref
Current smoker	672 (60.8)	0.68 (0.51, 0.89)**

aOR = adjusted odds ratio; CI = confidence interval; NA, not applicable; Ref = reference group.

*Statistically significant, p < .05.

**Statistically significant, p < .01.

***Statistically significant, p < .001.