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. 2018 Jun 6;13(6):e0198436. doi: 10.1371/journal.pone.0198436

Fig 2. Impact of an inelastic and elastic demand curve on equilibrium market price and quantity.

Fig 2

The impact of an inelastic and elastic demand curve on equilibrium market price and quantity associated with a reduction in milk production following an outbreak of Johne’s disease. The inelastic, DIn, and elastic, DEl, demand curve determine the responsiveness of consumers to new equilibrium market price, P1. A more inelastic demand curve, DIn, (i.e. the demand curve is steeper in shape) reflects a larger loss in economic welfare, represented by shaded area, relative to a relatively more elastic demand curve, DEln, represented by area.