Table 1.

Different levels of IEC intervention.

	Target population	Focused area of discussion & Methodology applied	Key message
Level 1	General Manager, Manager, Assistant Manager and Welfare Officer	•HTN burden and health care cost	Restrict salted tea at work place
		•Loss of disability adjusted life years (DALYs)
		•Complete restriction of salted tea at work place
		•Through lectures and group discussion
		•Frequency: Monthly before initiation of intervention then six monthly
Level 2	Medical officer and staff of the garden hospital	•Health risk associated with salted tea at work place and salt as side dish	Dietary salt restriction is required for healthy heart
		•Through group discussion
		•Frequency: Three-monthly
Level 3	Key stake holders including union, religious leaders, NGOs, school teachers and other welfare organization	•HTN related morbidity and mortality	Restrict dietary salt by avoiding salted tea and salt as side dish
		•Health care cost
		•Avoid salted tea & salt as side dish
		•Motivated through lectures & group discussion
		•Frequency: Three-monthly
Level 4	Motivational and awareness programme for school children	•Health hazards of high salt & hypertension	Restrict dietary salt for yourself and your parents to control blood pressure
		•Restrict dietary salt as side dish & salted tea
		•Restrict packaged food with high salt
		•Through lectures, group discussion & Health rally with school children
		•Frequency: Three-monthly
Level 5	Study participants and community by and large	•Health hazards of high salt & hypertension	Restrict dietary salt by avoiding salted tea and salt as side dish
		•Restrict dietary salt as side dish & salted tea
		•Restrict packaged food with high salt
		•Through group discussion, lectures
		•Posters, Documentary and personal contact
		•Frequency: Three-monthly