Table 1.
Innovative |
Dominant |
Pace |
Friendly |
Prestigious |
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---|---|---|---|---|---|---|---|---|---|
Item | Loading | Item | Loading | Item | Loading | Item | Loading | Item | Loading |
Ordinary | –0.68 | Huge | 0.86 | Organized | 0.62 | Happy | 0.67 | High End | 0.72 |
Typical | –0.65 | Gigantic | 0.85 | Knowledgeable | 0.61 | Nice | 0.65 | Prestigious | 0.64 |
Boring | –0.63 | Giant | 0.85 | Non-productive | –0.61 | Warm | 0.63 | Upper Class | 0.64 |
Exciting | 0.60 | Large | 0.84 | Efficient | 0.60 | Friendly | 0.62 | High Class | 0.63 |
Extraordinary | 0.60 | Large scale | 0.83 | Effective | 0.59 | Hard | –0.61 | Rich | 0.57 |
Intriguing | 0.59 | Big | 0.83 | Unfocused | –0.58 | Cheerful | 0.58 | Sophisticated | 0.57 |
Indistinctive | –0.59 | Enormous | 0.82 | Consistent | 0.57 | Demanding | –0.58 | High Level | 0.55 |
Unique | 0.59 | Massive | 0.80 | Purposeful | 0.57 | Likable | 0.58 | Extravagant | 0.55 |
Inspirational | 0.58 | Small | –0.76 | Competent | 0.56 | Approachable | 0.56 | Privileged | 0.50 |
Visionary | 0.58 | Little | –0.69 | Orderly | 0.55 | Tough | –0.56 | Formal | 0.48 |
Gifted | 0.58 | Major | 0.65 | Diligent | 0.55 | Difficult | –0.55 | Superior | 0.47 |
Special | 0.57 | Global | 0.53 | Clean | 0.51 | Relaxed | –0.54 | Elaborate | 0.47 |
Generic | –0.57 | Powerful | 0.49 | Productive | 0.51 | Intimidating | –0.52 | Exclusive | 0.44 |
Remarkable | 0.57 | Neat | 0.51 | Inviting | 0.52 | Renowned | 0.41 | ||
Creative | 0.56 | Informed | 0.51 | Lenient | 0.50 | ||||
Interesting | 0.56 | Logical | 0.51 | Intense | –0.50 | ||||
Common | –0.56 | Important | 0.51 | Critical | –0.50 | ||||
Original | 0.54 | Professional | 0.50 | Flexible | 0.49 | ||||
Innovative | 0.53 | Relevant | 0.50 | Polite | 0.49 | ||||
Adventurous | 0.53 | Credible | 0.49 | Down to Earth | 0.44 | ||||
Normal | –0.52 | Careful | 0.44 | Cooperative | 0.42 | ||||
Courageous | 0.51 | Healthy | 0.44 | Generous | 0.42 | ||||
Distinctive | 0.51 | Non-essential | –0.43 | Modest | 0.42 | ||||
Predictable | –0.50 | Complete | 0.41 | Aggressive | –0.40 | ||||
Regular | –0.47 | ||||||||
Imaginative | 0.46 | ||||||||
Clever | 0.46 | ||||||||
Dynamic | 0.44 | ||||||||
Inventive | 0.43 | ||||||||
Trendy |
Corporate social responsibility |
Traditional |
Diverse |
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Item | Loading | Item | Loading | Item | Loading | Item | Loading | ||
Successful | 0.644 | True | 0.649 | Old fashioned | –0.680 | Diverse | 0.629 | ||
Popular | 0.612 | Conscious | 0.643 | Old school | –0.676 | Discriminating | –0.591 | ||
Competitive | 0.539 | Trustworthy | 0.625 | Up to date | 0.633 | Multicultural | 0.570 | ||
Accomplished | 0.537 | Unselfish | 0.595 | Modern | 0.607 | Inhumane | –0.565 | ||
Ambitious | 0.536 | Conscientious | 0.504 | Outdated | –0.601 | Prejudiced | –0.555 | ||
Proud | 0.529 | Sustainable | 0.499 | Traditional | –0.599 | Comprehensive | 0.468 | ||
Marketable | 0.523 | Observant | 0.496 | Young | 0.436 | Racist | –0.466 | ||
Unsuccessful | –0.520 | Valuable | 0.467 | ||||||
Confident | 0.499 |
aN = 325.