Table 3.

Moderated mediation results (Pakistan)

(a) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Aesthetic product design	0.53	11.71	0.000	73.38	0.29
Gender	0.09	1.96	0.051
Aesthetic product design	0.20	1.40	0.135	51.91	0.31
Gender	−0.45	−2.11	0.036
Gender × aesthetic product design	0.67	2.57	0.010
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.23	0.029	7.94	0.000	0.173	0.287
Male	0.35	0.053	6.64	0.000	0.249	0.459
(b) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Functional product design	0.33	6.72	0.000	26.43	0.13
Gender	0.13	2.61	0.000
Functional product design	0.26	1.73	0.085	17.67	0.131
Gender	0.03	0.13	0.897
Gender × functional product design	0.13	0.52	0.604
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.14	0.040	3.44	0.001	0.059	0.217
Male	0.16	0.057	2.85	0.005	0.050	0.272
(c) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Symbolic product design	0.41	8.52	0.000	40.41	0.18
Gender	0.15	3.17	0.002
Symbolic product design	0.08	0.55	0.585	28.28	0.20
Gender	−0.31	−1.57	0.116
Gender × symbolic product design	0.57	2.43	0.016
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.14	0.034	4.17	0.000	0.075	0.209
Male	0.25	0.051	4.90	0.000	0.149	0.348

Abbreviations: LLCI, lower limit confidence interval; ULCI, upper limit confidence interval; SE, standard error.