Table 4.

Moderated mediation results (China)

(a) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Aesthetic product design	0.32	7.11	0.000	25.34	0.103
Gender	−0.04	−0.77	0.438
Aesthetic product design	0.64	4.35	0.000	18.77	0.113
Gender	0.27	1.90	0.058
Gender × aesthetic product design	0.46	2.27	0.024
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.27	0.046	5.827	0.000	0.177	0.356
Male	0.14	0.040	3.483	0.001	0.061	0.220
(b) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Functional product design	0.17	3.68	0.000	6.82	0.03
Gender	0.00	0.09	0.931
Functional product design	0.20	1.32	0.189	4.55	0.03
Gender	0.03	0.20	0.842
Gender × functional product design	0.04	0.18	0.856
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.10	0.042	2.437	0.015	0.020	0.187
Male	0.09	0.042	2.223	0.027	0.011	0.177
(c) Moderation of gender
Regression results for self-determined needs satisfaction as dependent variable
Predictor	β	t	p	F	R2
Symbolic product design	0.10	2.14	0.033	2.34	0.011
Gender	−0.00	−0.41	0.679
Symbolic product design	0.44	3.02	0.003	3.59	0.024
Gender	0.31	2.18	0.030
Gender × symbolic product design	0.50	2.45	0.015
Gender	Conditional effect	SE	z	p	LLCI	ULCI
Female	0.12	0.039	3.13	0.002	0.045	0.198
Male	0.01	0.042	0.330	0.742	0.068	0.096

Abbreviations: LLCI, lower limit confidence interval; ULCI, upper limit confidence interval; SE, standard error.