Table 1.

Help-seeking elements in the Shyness Information Online program. All elements were text-based.

Element	Content
1. Literacy	Information about SAnD diagnosis (including DSM-IV criteria), prevalence, disability, risk factors, and evidence-based medical, psychological and lifestyle treatments (each discussed under the headings What is it? Does it work? Where do you get it? and accompanied by key references).
2. Stigma reduction	Information designed to counter myths about SAnD (e.g., The myth ‘Social anxiety is not a real condition’ was countered with evidence from genetic and brain imaging studies).
3. Normative feedback	Feedback about social anxiety level based on responses to the SOPHS.
4. Help-seeking information	Information about where and how to seek help including face-to-face conventional help and online self-help; an exercise to develop a step-by-step plan to seek help.
5. Motivational interviewing	A challenge of the mindset that shyness cannot be changed and an exercise where participants listed the pros and cons of seeking and not seeking treatment for SAnD.

SAnD: Social Anxiety Disorder; SOPHS: Social Phobia Screener.