Table 3.
Frequency of advertisements for food and beverage types, by Free TV
| Food and beverage types | Rate of advertisements (ads per channel hour (n) | |
|---|---|---|
| Free TV | Digital TV | |
| Non-core and unhealthy food | 2.9 (997) | 1.0 (491) |
| 1. High sugar and/or low fibre breakfast cereals (> 20 g sugars/100 g or < 5 g dietary fibre/100 g) | 0.1 | 0.0 |
| 2. Flavoured/fried instant rice and noodle products | 0.2 | 0.0 |
| 3. Sweet breads, cakes, muffins, sweet buns (e.g. lotus seed, custard, red bean), sweet biscuits (include egg rolls), sweet glutinous rice balls or cakes, high fat savoury biscuits, pies and pastries, sweet sticky rice or rice pudding. | 0.1 | 0.0 |
| 4. Meat and meat alternatives processed or preserved in salt – include frankfurts, seafood sticks, jellyfish salad, tinned meats, and all preserved ready to eat meats, poultry, fish, tofu and egg products. | 0.0 | 0.1 |
| 5. Sweet snack foods - include jelly, sugar-coated dried fruits or nuts, nut or seed based bars and slices, sweet rice bars, and tinned fruit in syrup | 0.4 | 0.1 |
| 6. Savoury snack foods (added salt or fat) - includes chips, dried spicy peas, fruit chips, savoury crisps, extruded snacks, popcorn (exclude plain), salted or coated nuts, other fried snacks (e.g. shrimp crackers) | 0.4 | 0.2 |
| 7. Fruit juice/drinks (< 98% fruit) | 0.1 | 0.0 |
| 8. Full cream milks and yoghurts (> 3 g fat/100 g) and cheese (> 15 g fat/100 g, and high salt cheeses, including haloumi and feta) and their alternatives e.g. Soy | 0.5 | 0.2 |
| 9. Ice cream, iced confection and desserts | 0.1 | 0.1 |
| 10. Chocolate and candy - includes marshmallows, sugar (all types), and chewing gums (exclude sugar free varieties) | 0.0 | 0.1 |
| 11. Fast food (not only healthier options advertised), e.g. burgers, fries, soft drinks Include if some but not all the foods/drinks advertised are healthier options | 0.2 | 0.0 |
| 12. High fat/salt meals - frozen or packaged meals (> 6 g saturated fat/serve, > 900 mg sodium/serve). Also include steamed buns (exclude sweet buns), wontons and dumplings usually fried before consumption. | 0.0 | 0.0 |
| 13. Other high fat/salt products– include meat/fish/bean pastes, XO sauce, butter and animal fats, high fat savoury sauces (> 10 g fat/100), soups (> 2 g fat/100 g and all dehydrated). | 0.1 | 0.0 |
| 14. Sugar sweetened drinks - include soft drinks, sweetened tea drinks, sports/electrolyte drinks, powdered flavour additions (e.g. Nesquik, sweetened tea or coffee powders). | 0.7 | 0.2 |
| 15. Alcohol | 0.0 | 0.0 |
| Core and healthy food | 0.2 (56) | 0.04 (25) |
| 16. Breads, rice and rice products without added fat, sugar or salt, noodles (exclude fried), plain starch products (e.g. starch balls), plain biscuits and crackers | 0.0 | 0.0 |
| 17. Low sugar and high fibre breakfast cereals (< 20 g sugar /100 g and > 5 g dietary fibre/100 g) | 0.0 | 0.0 |
| 18. Fruits and fruit products without added fats, sugars or salt (include fresh, tinned in natural juice, and dried), include fruit juices containing ≥98% fruit | 0.0 | 0.0 |
| 19. Vegetables and vegetable products without added fats, sugars or salt (include fresh, tinned, and dried), including plain seaweed | 0.0 | 0.02 |
| 20. Milks and yoghurts (≤3 g fat/100 g), cheese (≤15 g fat/100 g) and their alternatives e.g. Soy (include probiotic drinks). | 0.1 | 0.0 |
| 21. Meat and meat alternatives - include meat, poultry, fish, legumes, tofu, eggs and raw unsalted nuts | 0.0 | 0.0 |
| 22. Oils high in mono- or polyunsaturated fats, (olive oil, sunflower oil, soybean oil, plant based margarines and spreads), and low fat savoury sauces (< 10 g fat/100 g). | 0.0 | 0.0 |
| 23. Low fat/salt meals - include frozen or packaged meals (≤6 g saturated fat/serve, ≤900 mg sodium/serve), soups (< 2 g fat/100 g, exclude dehydrated), sandwiches, mixed salads. Also include steamed buns (exclude sweet buns), wontons and dumplings notusually fried before consumption. | 0.0 | 0.0 |
| 24. Healthy Snacks – must be based on core foods (i.e. fruit, vegetables, grains, dairy, soy, meats or alternatives) and contain< 600 kJ/serve, < 3 g saturated fat/serve and < 200 mg sodium/serve | 0.0 | 0.0 |
| 25. Baby foods (exclude milk formulae) | 0.0 | 0.0 |
| 26. Bottled water (include unflavoured mineral and soda waters) | 0.1 | 0.02 |
| Miscellaneous food/food-related | 0.9 (306) | 0.4 (177) |
| 27. Recipe additions (including soup cubes, oils, dried herbs and seasonings) | 0.1 | 0.1 |
| 28. Vitamin/mineral or other dietary supplements, and sugar-free chewing gum | 0.2 | 0.1 |
| 29. Tea and coffee (excluding sweetened powder-based teas or coffees) | 0.1 | 0.0 |
| 30. Baby and toddler milk formulae | 0.2 | 0.2 |
| 31. Fast food (only healthier options advertised), e.g. grilled chicken wrap, water, fruit slices | 0.1 | 0.0 |
| 32. Fast food (only healthier options advertised), e.g. burgers, fries, soft drinks | 0.1 | 0.0 |
| 33. Fast-food restaurant (NO foods or drinks advertised) | 0.1 | 0.0 |
| 34. Local restaurant | 0.0 | 0.0 |
| 35. Supermarkets (only core and healthy foods advertised) | 0.0 | 0.0 |
| 36. Supermarkets (not only core and healthy foods advertised) | 0.0 | 0.0 |
| 37. Supermarkets (NO foods or drinks advertised) | 0.0 | 0.0 |