Table 4.

Proportion and mean rate of food advertisements containing marketing techniques

Channel	Rate of promotional characters (Food ads per channel-hour) (SD)	Rate of advertisements with promotional characters (Food ads per channel-hour) (SD)			Rate of premium offers (Food ads per channel-hour) (SD)	Rate of advertisements with premium offers (Food ads per channel-hour) (SD)
		Non-core foods	Core foods	Miscellaneous foods		Non-core foods	Core foods	Miscellaneous foods
Free TV	1.3 (3.1)	1.17 (2.7)	0.03 (0.2)	0.16 (0.5)	0.8 (2.0)	0.60 (1.5)	0.00 (0.1)	0.20 (0.7)
3	2.1 (3.2)	1.73 (2.7)	0.07 (0.3)	0.34 (0.7)	1.4 (2.4)	0.87 (1.5)	0.00 (0.0)	0.49 (1.1)
5	0.4 (1.4)	0.36 (1.2)	0.02 (0.2)	0.06 (0.3)	0.3 (1.0)	0.19 (0.7)	0.01 (0.1)	0.10 (0.3)
7	2.3 (4.5)	2.05 (4.0)	0.00 (0.0)	0.23 (0.7)	1.3 (2.5)	1.03 (2.1)	0.01 (0.1)	0.23 (0.6)
MCOT	0.6 (1.8)	0.56 (1.7)	0.01 (0.1)	0.01 (0.1)	0.4 (1.4)	0.38 (1.1)	0.00 (0.0)	0.06 (0.4)
Digital TV	0.5 (1.4)	0.45 (1.3)	0.01 (0.1)	0.04 (0.4)	0.18 (0.8)	0.16 (0.8)	0.00 (0.0)	0.02 (0.2)
3 Family	1.20 (1.9)	1.00 (1.7)	0.02 (0.3)	0.15 (0.6)	0.34 (0.8)	0.29 (0.7)	0.00 (0.0)	0.05 (0.5)
LOCA	0.09 (0.5)	0.09 (0.5)	0.00 (0.0)	0.00 (0.0)	0.01 (0.1)	0.01 (0.1)	0.00 (0.0)	0.00 (0.0)
MCOT Family	0.40 (1.4)	0.36 (1.3)	0.00 (0.0)	0.02 (0.2)	0.29 (1.1)	0.28 (1.1)	0.00 (0.0)	0.01 (0.1)