Table 1.

Sample descriptive characteristics

	Unweighted N	Unweighted %	Weighted % (95% CI)
Race (N=12,307)
African American	1,843	14.98	15.27(15.17-15.36)
Hispanic	3,878	31.51	24.45(24.38-24.53)
NHW	6,586	53.51	60.28(60.19-60.37)
SES (N=12,307)
LT High School	2,670	21.69	18.74(17.49-20.05)
High School degree or equivalent	2,356	19.14	18.41(17.37-19.5)
Some college or assoc. degree	3,941	32.02	32.39(30.94-33.88)
College degree or more	3,340	27.14	30.46(28.35-32.66)
Gender (N=12,307)
Female	5,946	48.31	48.25(47.86-48.64)
Male	6,361	51.69	51.75(51.36-52.14)
Age (N=12,307)
12-14	6,294	51.14	50.42(50.36-50.48)
15-17	6,013	48.86	49.58(49.52-49.64)
Tobacco use
Ever used any product (N=12,307)	2,591	21.05	21.44(20.45-22.47)
Ever used cigarettes (N=12,307)	1,646	13.37	13.64(12.77-14.56)
Ever used e-cigarettes (N=12,307)	1,292	10.5	11.97(11.22-12.77)
Ever used non-large cigars (N=12,307)	930	7.56	12.04(11.22-12.91)
Liking and recall of tobacco ads
Recalled cigarette ad (N=12,307)	2,803	22.78	22.4(21.57-23.25)
Liked cigarette ad (N=12,307)	397	3.23	3.25(2.94-3.6)
Recalled e-cigarette ad (N=12,307)	3,890	31.61	31.35(30.33-32.39)
Liked e-cigarette ad (N=12,307)	623	5.06	5.09(4.63-5.58)
Recalled non-large cigar ad (N=12,307)	1,291	10.49	10.12(9.52-10.75)
Liked non-large cigar ad (N=12,307)	322	2.62	2.56(2.27-2.88)
Exposure to tobacco marketing tactics
Seen a sweepstakes ad (N=12,260)	3,125	25.39	25.31(24.23-26.41)
Obtained a discount coupon (N=12,225)	939	7.63	7.72(7.19-8.29)
Obtained a free sample (N=12,279)	95	0.77	0.74(0.61-0.9)
Self-reported role of tobacco advertising on use
Cigarettes: People in the media smoke this brand (N=289)	39	13.49	13.46(9.52-18.68)
E-cigarettes: People in media/public figures use (N=370)	140	37.84	36.27(31.71-41.1)
E-cigarettes: The advertising appeals to me (N=369)	76	20.6	19.28(15.56-23.65)
Non-large cigars: People in media/public figures use product (N=279)	81	29.03	26.29(21.7-31.47)
Non-large cigars: The advertising appeals to me (N=279)	38	13.62	12.13(8.95-16.23)