Table 3.
Exposure to tobacco marketing strategies by ethnicity and SES: weighted rates and 95% confidence intervals(a)(b)
| Never users (N=9,716)
| |||||||||
|---|---|---|---|---|---|---|---|---|---|
| NHW | AA | Hispanic | p | LT High School | HS Grad | Some college | College degree or higher | p | |
| Seen a tobacco sweepstakes ad | 0.254 | 0.2386 | 0.2157 | 0.0062 | 0.2556 | 0.2712 | 0.2537 | 0.2074 | <.0001 |
| [.2375,.2711] | [.2152,.2638] | [.199,.2333] | [.2352,.2773] | [.2494,.2942] | [.2370,.2711] | [.1906,.2252] | |||
| Obtained a discount coupon | 0.0591 | 0.0651 | 0.0495 | 0.1407 | 0.0633 | 0.0653 | 0.0657 | 0.0424 | 0.0002 |
| [.0529,.066] | [.0521,.0811] | [.0408,.0599] | [.0529,.0757] | [.0546,.078] | [.0571,.0755] | [.0355,.0507] | |||
| Obtained a free sample | 0.0017 | 0.006 | 0.004 | 0.0255 | 0.0058 | 0.0045 | 0.0014 | 0.0019 | 0.0274 |
| [8.1e-04,.0035] | [.0028,.0128] | [.0023,.0069] | [.003,.0112] | [.0022,.0092] | [6.4e-04,.0032] | [7.5e-04,.0049] | |||
|
| |||||||||
| Ever users (N=2,591)
| |||||||||
| Seen a tobacco sweepstakes ad | 0.3142 | 0.2783 | 0.2448 | 0.0072 | 0.3248 | 0.3089 | 0.3204 | 0.2083 | <.0001 |
| [.2874,.3424] | [.2333,.3283] | [.2118,.2812] | [.288,.3638] | [.2700,.3507] | [.2905,.3520] | [.1727,.2489] | |||
| Obtained a discount coupon | 0.1752 | 0.0836 | 0.1134 | <.0001 | 0.1607 | 0.1811 | 0.1545 | 0.1487 | 0.0031 |
| [.1558,.1963] | [.0583,.1187] | [.0911,.1403] | [.1292,.198] | [.1463,.222] | [.132,.1799] | [.1341,.1645] | |||
| Obtained a free sample | 0.0239 | 0.0137 | 0.0287 | 0.3573 | 0.0293 | 0.0329 | 0.0184 | 0.0237 | 0.1433 |
| [.0165,.0346] | [.0063,.0298] | [.0186,.0443] | [.0185,.0461] | [.0212,.0505] | [.0124,.0272] | [.0187,.0300] | |||
(a)
Cells represent rates of each sub-group; percentages can be obtained by multiplying by 100
(b)
Significant results using Benjamini-Hochberg corrected p<.0375