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. Author manuscript; available in PMC: 2020 Mar 1.
Published in final edited form as: Health Commun. 2017 Dec 13;34(3):280–289. doi: 10.1080/10410236.2017.1407227

Table 4.

Self-reported reasons for tobacco use by ethnicity and SES, Ever users: weighted rates and 95% confidence intervals(a)(b)

NHW AA Hispanic p LT High School HS Grad Some college College degree or higher p
Used product because the advertising appeals to me
 E-cigarette 0.1547 0.5107 0.1921 <.0001 0.2992 0.1665 0.2199 0.1928 0.0256
 (N=369) [.1127,.2087] [.3201,.6983] [.1210,.2911] [.1928,.4327] [.1004,.2633] [.1564,.3001] [.1556,.2365]
 Non-large cigar 0.0986 0.1272 0.1724 0.2653 0.1418 0.1064 0.1659 0.1213 0.1303
  (N=279) [.0606,.1564] [.0633,.2392] [.106,.2678] [.0773,.2458] [.0496,.2136] [.1065,.2493] [.0895,.1623]

Used product because people in the media or other public figures use them
 Regular brand of cigarettes 0.1113 0.3416 0.1563 0.0210 0.1683 0.155 0.1308 0.0732 0.5396
 (N=289) [.0695,.1735] [.1601,.5853] [.0776,.2898] [.0947,.2813] [.0847,.2667] [.0732,.2227] [.0185,.2483]
 E-cigarettes 0.3364 0.472 0.414 0.1811 0.523 0.4085 0.3378 0.2555 0.0061
 (N=370) [.2828,.3945] [.3103,.6398] [.3085,.5281] [.4021,.6413] [.3029,.5232] [.2583,.4275] [.1802,.3488]
 Non-large cigar 0.2063 0.3513 0.3245 0.0342 0.4252 0.2432 0.2412 0.1587 0.0084
 (N=279) [.1527,.2727] [.244,.4762] [.2277,.4389] [.3062,.5536] [.1545,.3610] [.1659,.3369] [.0855,.2758]
(a)

Cells represent rates of each sub-group; percentages can be obtained by multiplying by 100

(b)

Significant results using Benjamini-Hochberg corrected p<.015 are bolded.