Table 5. Socio-demographic profile of the Australian segments.
| Alarmed | Concerned | Cautious | Disengaged | Doubtful | Dismissive | ||
|---|---|---|---|---|---|---|---|
| Age (years) | 2011 2016 |
45.6 47.9 |
45.5 44.8 |
44. 7 46.6 |
47.8 39.5 |
51.3 52.5 |
53.2 56.4 |
| Gender (% Male) | 2011 2016 |
43% 40% |
41% 44% |
43% 42% |
57% 58% |
57% 61% |
72% 61% |
| Degree qualified | 2011 2016 |
50% 50% |
37% 45% |
32% 34% |
41% 52% |
32% 31% |
30% 36% |
| Trade qualified | 2011 2016 |
18% 24% |
26% 22% |
29% 26% |
27% 16% |
29% 27% |
33% 30% |
| Year 12 or below qualification | 2011 2016 |
20% 20% |
24% 24% |
36% 33% |
24% 25% |
31% 37% |
31% 31% |
| Income | 2011 2016 |
$75,499 $76,991 |
$72,417 $75,187 |
$75,592 $73,692 |
$71,940 $84,307 |
$71,781 $75,169 |
$82,326 $77,331 |
|
Location: Capital City |
2011 2016 |
61% 66% |
59% 64% |
57% 64% |
58% 72% |
53% 55% |
52% 61% |
| Regional Town | 2011 2016 |
26% 21% |
26% 23% |
30% 26% |
26% 20% |
35% 33% |
33% 24% |
| Rural Area | 2011 2016 |
13% 13% |
12% 12% |
13% 10% |
15% 8% |
11% 12% |
15% 14% |
|
Employment status: Employed full-time |
2011 2016 |
38% 30% |
32% 30% |
39% 32% |
36% 48% |
33% 30% |
38% 33% |
| Employed part-time or casual | 2011 2016 |
18% 18% |
17% 20% |
15% 16% |
9% 19% |
16% 16% |
12% 10% |
| Self employed | 2011 2016 |
4% 7% |
5% 4% |
7% 4% |
7% 6% |
7% 8% |
10% 9% |
| Unemployed—looking for work | 2011 2016 |
5% 4% |
5% 5% |
5% 6% |
5% 4% |
3% 3% |
1% 3% |
| Student full-time or part-time | 2011 2016 |
5% 9% |
6% 9% |
3% 7% |
3% 6% |
1% 2% |
1% 1% |
| Home duties / not in paid employment—not looking for work | 2011 2016 |
10% 8% |
13% 10% |
13% 12% |
15% 7% |
8% 8% |
7% 10% |
| Retired / pension recipient | 2011 2016 |
20% 25% |
20% 21% |
19% 24% |
24% 12% |
30% 33% |
29% 24% |
|
Voting Behaviour: Labor |
2011 2016 |
37% 33% |
37% 31% |
25% 27% |
20% 22% |
10% 16% |
9% 9% |
| Liberal | 2011 2016 |
9% 13% |
17% 24% |
32% 28% |
32% 27% |
54% 40% |
62% 51% |
| National | 2011 2016 |
1% 1% |
1% 3% |
2% 2% |
3% 8% |
8% 6% |
5% 7% |
| Greens | 2011 2016 |
36% 28% |
14% 11% |
4% 3% |
5% 7% |
0% 2% |
|
| I have no interest in politics | 2011 2016 |
13% 13% |
19% 19% |
25% 25% |
22% 14% |
19% 17% |
18% 13% |
| I'd prefer not to say | 2011 2016 |
5% 7% |
11% 10% |
12% 11% |
15% 20% |
9% 13% |
6% 12% |