Table 2. Ratings of Purchase Intention across Emotional Arousal Conditions in Older and Younger Adult Responders.
| Predictor | Unstd. Coeff. | SE | t | p |
|---|---|---|---|---|
| Main Effects Model | ||||
| Intercept (γ00) | 2.88 | 0.24 | 12.24 | < .001 |
| HAP vs. LA (γ01) | 0.49 | 0.21 | 2.34 | .021 |
| HAN vs. LA (γ02) | 0.50 | 0.21 | 2.38 | .019 |
| Younger vs. Older Adults (γ03) | -0.51 | 0.19 | -2.62 | .010 |
| Race (γ04) | -0.10 | 0.22 | -0.46 | .647 |
| Education Level (γ05) | -0.05 | 0.04 | -1.27 | .206 |
| Shipley Score (γ06) | -0.11 | 0.02 | -4.38 | < .001 |
|
| ||||
| Interactive Effects Model | ||||
| Intercept (γ00) | 2.82 | 0.22 | 12.86 | < .001 |
| HAP vs. LA in Older Adults (γ01) | 0.55 | 0.26 | 2.15 | .034 |
| HAN vs. LA in Older Adults (γ02) | 0.63 | 0.27 | 2.35 | .021 |
| Younger vs. Older Adults in LA (γ03) | -0.38 | 0.27 | -1.39 | .166 |
| HAP vs. LA by Younger vs. Older Adults (γ04) | -0.12 | 0.42 | -0.30 | .766 |
| HAN vs. LA by Younger vs. Older Adults (γ05) | -0.28 | 0.42 | -0.68 | .498 |
| Race (γ06) | -0.10 | 0.22 | -0.46 | .648 |
| Education Level (γ07) | -0.06 | 0.04 | -1.38 | .169 |
| Shipley Score (γ08) | -0.11 | 0.02 | -4.39 | < .001 |
Note. HAP=high-arousal positive emotion condition; HAN=high-arousal negative emotion condition; LA=low arousal condition; SE=standard error. Results reflect two multilevel models: main effects model (upper panel) and interactive effects model (lower panel). Predictors are listed at Level 2.