Table 3. Ratings of Advertisement Credibility across Emotional Arousal Conditions in Older and Younger Adult Responders.
| Predictor | Unstd. Coeff. | SE | t | p |
|---|---|---|---|---|
| Main Effects Model | ||||
| Intercept (γ00) | 3.95 | 0.23 | 17.17 | < .001 |
| HAP vs. LA (γ01) | 0.07 | 0.20 | 0.35 | .726 |
| HAN vs. LA (γ02) | 0.23 | 0.22 | 1.07 | .289 |
| Younger vs. Older Adults (γ03) | 0.26 | 0.20 | 1.29 | .201 |
| Race (γ04) | -0.08 | 0.22 | -0.38 | .703 |
| Education Level (γ05) | 0.04 | 0.04 | 1.09 | .279 |
| Shipley Score (γ06) | -0.04 | 0.02 | -1.70 | .091 |
|
| ||||
| Interactive Effects Model | ||||
| Intercept (γ00) | 4.12 | 0.24 | 17.03 | < .001 |
| HAP vs. LA in Older Adults (γ01) | -0.18 | 0.29 | -0.63 | .528 |
| HAN vs. LA in Older Adults (γ02) | -0.03 | 0.27 | -0.10 | .920 |
| Younger vs. Older Adults in LA (γ03) | -0.07 | 0.27 | -0.26 | .797 |
| HAP vs. LA by Younger vs. Older Adults (γ04) | 0.50 | 0.42 | 1.18 | .240 |
| HAN vs. LA by Younger vs. Older Adults (γ05) | 0.53 | 0.43 | 1.23 | .220 |
| Race (γ06) | -0.09 | 0.22 | -0.41 | .681 |
| Education Level (γ07) | 0.05 | 0.04 | 1.45 | .151 |
| Shipley Score (γ08) | -0.04 | 0.02 | -1.72 | .088 |
Note. HAP=high-arousal positive emotion condition; HAN=high-arousal negative emotion condition; LA=low arousal condition; SE=standard error. Results reflect two multilevel models: main effects model (upper panel) and interactive effects model (lower panel). Predictors are listed at Level 2.