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. 2018 Jun 20;16:92. doi: 10.1186/s12916-018-1076-9

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© The Author(s). 2018

Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.

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Fig. 2 — A schematic representing the SHIFT-Evidence conceptual framework including the three strategic principles (act scientifically and pragmatically, embrace complexity, and engage and empower) with the 12 associated ‘simple rules’. The diagram represents the continual iterative process of evidence translation and improvement in healthcare