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. Author manuscript; available in PMC: 2019 Sep 1.
Published in final edited form as: Health Commun. 2017 Jun 16;33(9):1114–1123. doi: 10.1080/10410236.2017.1331310

Table 1.

Predicting Sharing about Tobacco and E-cigarettes

Independent variables Cross-sectional Re-contact

OR [95% CI] OR [95% CI]
DV: Tobacco sharing

Cigarette use 1.92*** [1.61, 2.31] 1.36 [0.88, 2.10]
Cigarette intentions 1.61*** [1.32, 1.97] 1.14 [0.70, 1.87]
Exposure to tobacco information 3.25*** [2.82, 3.74] 1.82*** [1.31, 2.52]
Exposure to tobacco ads 2.09*** [1.72, 2.55] 1.25 [0.80, 1.94]
DV: E-cigarette sharing

E-cigarette use 4.30*** [3.53, 5.24] 1.55 [0.96, 2.52]
E-cigarette intentions 4.52*** [3.71, 5.50] 2.16*** [1.36, 3.44]
Exposure to e-cigarette information 8.06*** [6.75, 9.63] 1.88*** [1.31, 2.71]
Exposure to e-cigarette ads 2.62*** [2.20, 3.13] 1.98*** [1.35, 2.89]
DV: Overall sharing

General media use 1.86*** [1.64, 2.11] 1.19 [0.89, 1.58]
Social media use 1.30*** [1.15, 1.48] 1.17 [0.89, 1.54]

Note. DV = dependent variable; OR = odds ratio; 95% CI = 95% confidence intervals. All analyses adjust for confounders; re-contact analyses additionally adjust for the DV at Time 1. All analyses are weighted.

p < .10;

***

p < .001