Table 3. Results of two models estimated with the data obtained from a choice experiment: A conditional logit (CL) and a latent class (LC) model.
| CL model | LC model | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Class 1 (65%) | Class 2 (35%) | ||||||||
| Coeff. | SE | Odds ratio | Coeff. | SE | Odds ratio | Coeff. | SE | Odds ratio | |
| Size: Small | 0.800*** | 0.074 | 2.23 | 1.944*** | 0.307 | 6.99 | -0.463 | 0.298 | 0.63 |
| Size: Medium | 0.499*** | 0.089 | 1.65 | 1.416*** | 0.264 | 4.12 | -0.336 | 0.257 | 0.71 |
| Appearance: Colourful | 0.403*** | 0.082 | 1.5 | 0.625*** | 0.158 | 1.87 | 0.198 | 0.209 | 1.22 |
| Song: Melodious | 0.547*** | 0.087 | 1.73 | 0.806*** | 0.181 | 2.24 | 0.189 | 0.214 | 1.21 |
| Song: Harsh | -0.284*** | 0.106 | 0.75 | -0.155 | 0.187 | 0.86 | -0.498** | 0.254 | 0.61 |
| Behaviour: Confiding | -0.191*** | 0.068 | 0.83 | 0.018 | 0.119 | 1.02 | -0.538*** | 0.185 | 0.58 |
| Status: Endangered | 0.328*** | 0.067 | 1.39 | 0.072 | 0.131 | 1.07 | 0.557*** | 0.165 | 1.74 |
| Constant Option A | 0.09 | 0.069 | 0.180 | 0.139 | 0.163 | 0.120 | |||
| Constant Option B | 0.098 | 0.069 | 0.185 | 0.132 | 0.119 | 0.158 | |||
| Explaining class membership: | |||||||||
| Constant | 0.025 | 0.483 | |||||||
| Female | 0.971*** | 0.291 | 2.64 | ||||||
| Birds have a right to exist | 0.333** | 0.146 | 1.40 | ||||||
| Birds are a nuisance | -0.346** | 0.136 | 0.71 | ||||||
| BIC | 3177.3 | 3175.0 | |||||||
| Log likelihood | -1559.1 | -1509.9 | |||||||
| Pseudo R-squared | 0.12 | 0.15 | |||||||
***, ** = significance at 1%, 5%