Table 1. Basic demographic and socioeconomic characteristics of participants from selected countries in SSA.

Multiple Indicator Cluster Survey, UNICEF.

	Ghana		Guinea Bissau		Malawi		Zimbabwe
	Men (3,321)	Women (10,627)	Men (2,003)	Women (4,328)	Men (2,856)	Women (9,757)	Men (7,914)	Women (14,409)
Age (Mean. SD)	32.27, 12.86	30.24, 9.92	19. 4, 2.6	28.2, 9.3	28.17, 9.54	19.2, 2.7	29.4, 10.5	28.6, 9.2
15–24	34.9	33.2	57.2	52.6	58.9	53.6	37.9	39.1
24+	65.1	66.8	42.8	47.4	41.1	46.4	62.1	60.9
Area
Urban	35.8	38.2	37.3	36.8	17.6	16.2	32.9	37.0
Rural	64.2	61.8	62.7	63.2	82.4	83.8	67.1	63.0
Newspaper
Almost every day	4.8	3.9	14.6	6.7	11.7	3.8	11.8	4.9
At least once/week	9.6	13.1	36.2	20.1	13.4	12.4	20.9	14.2
>Once/week	11.0	17.4	22.3	27.5	23.2	25.2	27.7	23.7
Not at all	74.7	65.6	26.8	45.8	51.7	58.7	39.3	57.3
TV
Almost every day	29.1	25.2	26.3	29.5	11.2	8.7	27.4	29.9
At least once/week	15.7	15.6	40.6	11.6	11.5	5.3	14.8	9.0
>Once/week	11.5	9.8	16.1	43.8	21.1	11.8	18.6	13.3
Not at all	43.6	49.4	17.0	15.2	56.2	74.2	39.2	47.8
Radio
Almost every day	57.6	37.6	69.3	50.1	45.0	29.6	37.7	28.7
At least once a week	17.6	21.4	25.2	29.5	21.3	15.8	20.6	16.9
>once/week	10.6	13.7	3.6	17.8	17.3	19.3	16.7	17.4
Not at all	14.2	27.3	1.8	2.6	16.4	35.3	24.9	37.0
Education
None-Primary	40.8	55.3	9.2	44.2	64.7	70.1	26.4	28.2
Middle/ Secondary	37.0	31.3	48.2	34.2	31.6	28.3	64.1	65.0
Higher	22.1	13.4	42.6	21.6	3.7	1.6	9.5	6.8
Wealth
Poorest	36.6	36.3	23.8	25.0	16.0	19.3	15.3	15.8
poorer	19.6	18.9	22.0	21.6	18.4	19.3	17.1	16.8
Middle	14.5	15.4	23.1	20.7	19.4	19.8	19.5	17.5
Richer	15.8	15.2	17.4	17.7	22.0	19.3	24.9	23.1
Richest	13.5	14.1	13.7	15.1	24.2	22.3	23.2	26.7