Figure 1.

Spider plot of mean significant attribute intensities for (a) R1, R1‐W and R1‐E and (b) R2, R2‐W and R2‐E rum 1. “R1” is rum 1, “R1‐W” is 1:2 (v/v) dilution of rum 1 with water to achieve 20% ABV, “R1‐E” is 1:2 (v/v) dilution of rum 1 with 40% ethanol to achieve 40% ABV. “R2” is rum 2, “R2‐W” is 1:2 dilution (v/v) of rum 2 with water to achieve 20% ABV, “R2‐E” is 1:2 (v/v) dilution of rum 1 with 40% ethanol to achieve 40% ABV. “A” is aroma, “ABM” is aroma‐by‐mouth, “AT” is aftertaste, “MF” is mouthfeel, “Ta” is taste