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. 2018 Jul;125(4):512–544. doi: 10.1037/rev0000102

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© 2018 The Author(s)

This article has been published under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Copyright for this article is retained by the author(s). Author(s) grant(s) the American Psychological Association the exclusive right to publish the article and identify itself as the original publisher.

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Mean predictions for the big-three consumer choices experiment, with the parameter estimates at the group level. Gray represents the data as shown in Figure 8.