Table 2. Comparisons Within the Choice Set Made in MDbS and Predicted Probability That a Comparison is Favorable to the Target.
| Choice set | Target | Comparison | Dimension | Probability of favorable comparison |
|---|---|---|---|---|
| Note. Bold indicates comparisons which are more likely because the target is similar to the other alternatives. A dash (—) indicates a 0 probability of a favorable comparison. | ||||
| Attraction | A | B | Price | — |
| Fuel efficiency | >.99 | |||
| A | D | Price | .78 | |
| Fuel efficiency | .42 | |||
| B | A | Price | >.99 | |
| Fuel efficiency | — | |||
| B | D | Price | >.99 | |
| Fuel efficiency | — | |||
| D | A | Price | — | |
| Fuel efficiency | — | |||
| D | B | Price | — | |
| Fuel efficiency | .98 | |||
| Compromise | A | B | Price | — |
| Fuel efficiency | >.99 | |||
| A | C | Price | >.99 | |
| Fuel efficiency | — | |||
| B | A | Price | >.99 | |
| Fuel efficiency | — | |||
| B | C | Price | >.99 | |
| Fuel efficiency | — | |||
| C | A | Price | — | |
| Fuel efficiency | >.99 | |||
| C | B | Price | — | |
| Fuel efficiency | >.99 | |||
| Similarity | A | B | Price | — |
| Fuel efficiency | >.99 | |||
| A | S | Price | — | |
| Fuel efficiency | >.99 | |||
| B | A | Price | >.99 | |
| Fuel efficiency | — | |||
| B | S | Price | .13 | |
| Fuel efficiency | — | |||
| S | A | Price | >.99 | |
| Fuel efficiency | — | |||
| S | B | Price | — | |
| Fuel efficiency | .05 | |||