Table F1. Attribute Values Used in the Experiment.
| Product | Dimension | Alternative | |
|---|---|---|---|
| A | B | ||
| Note. For the description of dimensions, please see the main text. | |||
| Mouthwash | Breath | 4.5 hours | 7.2 hours |
| Germs killed | 77% | 56% | |
| Exercise class | Fee | $9.49 | $6.49 |
| Calories | 356kcal | 259kcal | |
| Box of chocolate | Amount | 26oz | 33oz |
| Variety | 9 | 5 | |
| GPS | Update | 3.04Hz | 5.62Hz |
| Accuracy | 4.97m | 7.83m | |
| Mobile battery | Price | $19.93 | $13.49 |
| Talk time | 14.55 hours | 9.25 hours | |
| Light bulb | Life | 1309 hours | 1923 hours |
| Price | $1.35 | $2.50 | |
| Air purifier | Noise | 64.7dB | 39.3dB |
| Efficiency | 325cfm | 203cfm | |
| Strawberry | Quantity | 407g | 452g |
| Price | $2.58 | $2.85 | |