Table 2.
Consumer willingness to try edible insects and insect-based products.
| Total Sample n = 820 |
Neophobic Consumers n = 208 |
Neophilic Consumers n = 214 |
Insect Eating Consumers 1
n = 169 |
p 2 | |
|---|---|---|---|---|---|
| If you had the opportunity, how likely would you be to try a... | |||||
| mealworm | 2.68 e | 1.95 b | 3.51 e | 4.16 d | 0.001 |
| cricket | 3.00 d | 1.98 b | 4.00 cd | 4.64 c | 0.002 |
| ant | 3.01 d | 1.99 b | 3.96 cd | 4.66 bc | <0.001 |
| cockroach | 2.08 g | 1.75 b | 2.55 f | 3.11 e | 0.004 |
| witchetty grub | 2.98 d | 2.09 b | 3.92 d | 4.63 c | <0.001 |
| scorpion | 2.47 f | 1.88 b | 3.16 e | 3.81 d | 0.002 |
| spider | 2.17 g | 1.76 b | 2.77 f | 3.40 e | 0.002 |
| flavored insect | 3.28 c | 2.15 b | 4.33 bc | 4.92 abc | 0.005 |
| chocolate-coated insect | 3.03 d | 2.10 b | 3.95 cd | 4.60 c | 0.003 |
| biscuit made with insect flour | 3.90 a | 2.80 a | 4.88 a | 5.30 a | 0.025 |
| cooked meal made with insects | 3.56 b | 2.42 a | 4.57 ab | 5.04 ab | 0.011 |
Values are means, where 1 = highly unlikely and 7 = highly likely. Different letters within a column indicate a statistically significant difference (p = 0.05, one-way ANOVA). 1 Consumers who indicated they had previously consumed insects. 2 p values shown are for ANOVA for responses from neophilic vs. insect eating consumers; p values for ANOVA for responses from neophobic vs. neophilic consumers were always <0.001.