Table 4.
Group 1 | Group 2 | Group 3 | p-Value 4 | ||||
---|---|---|---|---|---|---|---|
(Original Packaging) 1 | (Improved Packaging) 2 | (Improved Packaging and Cooking Demonstrations) 3 | |||||
(n = 373) | (n = 396) | (n = 380) | |||||
n | % | n | % | n | % | ||
Sources of information used for infant and young child health advice | |||||||
Verbal (health official and trained cadres) | 247 | 66 a | 281 | 71 b | 221 | 58 a | 0.002 BL |
Television, Radio | 107 | 29 a | 125 | 32 a | 56 | 15 b | <0.001 BL |
Community meeting | 85 | 23 a | 77 | 19 a | 114 | 30 b | <0.001 BL |
Printed media (brochure, poster, etc.) | 116 | 31 a | 67 | 17 b | 78 | 21 b | <0.001 BL |
Internet | 94 | 25 a | 91 | 23 a,b | 65 | 17 b,c | 0.048 BL |
Demonstrations | 16 | 4 a | 14 | 4 b | 83 | 22 c | <0.001 BL |
Visual Media | 40 | 11 | 15 | 4 | 21 | 6 | 0.218 BL |
Public figure/religious person/elderly | 27 | 7 | 23 | 6 | 39 | 10 | 0.074 BL |
Main source of information used for instructions of Taburia use | |||||||
Outer packaging of Taburia (box holding 30 sachets) | 306 | 82 | 207 | 52 | 153 | 40 | <0.001 MC |
Taburia information brochure | 56 | 15 | 157 | 40 | 102 | 27 | |
Individual Taburia sachet (1 g sachet) | 8 | 2 | 5 | 1 | 11 | 3 | |
Enumerator explanation | 3 | 1 | 3 | 1 | 40 | 11 | |
Hand fan | NA | - | 24 | 6 | 30 | 8 | |
Cooking demonstration | NA | - | NA | - | 43 | 11 | |
(post-hoc analysis) | a | b | c | ||||
Preference of outer packaging of Taburia (box holding 30 sachets) | |||||||
Original package message content | 44 | 12 | 75 | 19 | 56 | 15 | 0.346 BL |
Improved package message content | 329 | 88 | 321 | 81 | 324 | 85 | |
Reasons reported for preference: | |||||||
More attractive colour | 279 | 75 a | 259 | 65 b | 234 | 62 b | 0.001 BL |
Better information on use and preparation of Taburia | 239 | 64 a | 174 | 44 b | 234 | 62 a | <0.001 BL |
Better information on benefits of Taburia | 94 | 25 a,c | 77 | 19 b,c | 76 | 20 c | 0.014 BL |
Picture showing child with mother | 50 | 13 a | 110 | 28 b | 85 | 22 b | <0.001 BL |
1 Original outer packaging, as regulated by the MoH; 2 Improved design and messages content of outer packaging; 3 Improved outer packaging combined with cooking demonstrations; 4 Using a nested design, Generalized Linear Model (GLM) applying the following base distribution link functions: BL Binomial distribution via Logit function and MC Multinomial distribution via Cumulative Logit function. Within a row, values with different superscript letters are significantly different using Wald’s Chi-square adjusted for multiple comparisons (least significant difference) post-hoc analysis (p-value < 0.05).