Table 2.

Codebook for extracting core terms.

Criteria	Core terms	Synonyms	Antonyms
1. The adjective or noun of a person's personality 2. Refer to the “modern Chinese dictionary” and the “Collins dictionary” 3. Increase some demographic adjectives 4. Increase the vocabularies of organizational image in previous related studies	Agreeable	Agreeableness, pleasant, delightful, jolly, comfortable	Unsuitable, uncomfortable, unpleasant
	Conscientious	Serious, conscientiousness, earnest, careful, cautious, meticulous	Indiscreet, rash, imprudent, impetuous, careless
	Cooperative	Coadjutant, synergetic, collaborative, cooperation, boy scout	Disoperative, uncooperative
	Democracy	Democratic, equal	Undemocratic, bureaucratic
	Developmental	Evolutive, promising, hopeful, aussichtsreich, prospective	Stagnant, moribund,
	Enterprise	Enthusiastic, aggressive, upward, active, energetic, proactive	Inactive, conservative
	Efficient	High-efficiency, businesslike	Inefficient, ineffective
	Harmony	Harmonious, concordant, amicable	Discordant, disharmonious
	Innovative	Innovation, creativity, original	Low-tech
	Integrity	Upright, righteous, truthful, guileless	Foxy, cunning, tricky, crafty,
	Just	Impartial, righteous, fair, candid	Unequal, unjust, partial
	Open	On-limits, exoteric, open-ended, enlightened	Conservative, fogyish, old-fashioned
	Reliable	Dependable, credible, faithful, responsible	Unreliable, trustless, irresponsible
	Unity	United, cohesive, unitive, solidarity	Ununited, disunity