Table 4.

Coding processes for exploring organizational character dimensions.

Dimensions (categories)	Core terms	Frequency
Enterprise	Enterprise, upward, efficient Developmental, struggling, aggressive Youthful, energetic, vital, extrovert	186
Conscientiousness	Conscientiousness, normative, responsible, preciseness Stability, pragmatic, dedicated, integrity	135
Innovation	Innovation, creativity, R&D, High-tech, original Freedom, interesting, unique, fresh	128
Agreeableness	Warmth, friendly, sincere, agreeable, humanized Sociable, empathy, harmonious, concerned, pleasant	125
Democracy	Democracy, equality, just, fair Open, enlightened, comprehensive	103
Boy scout	Boy scout, cooperative, helpful, win-win, unity	98