(a) The likelihood function in Eq. 20 for the endpoint dilution assay and the corresponding maximal likelihood, RM, and SK estimates given simulated data generated with N0 = 106, Q = 1, D = 10, and dmax = 10. The estimates for maximal likelihood , RM , and SK all overestimate N0, but the smaller relative error of the MLE is an improvement on the errors of the existing two methods. (b) The likelihood functions and for the plaque and endpoint dilution assays, respectively, are shown, given simulated data. The data were generated with the parameters N0 = 106, M = 105, Q = 1, D = 101/4, dmax = 30, and a “countable plaque threshold” of 150. The plaque assay likelihood is concentrated close to the true N0 value, whereas the endpoint dilution likelihood is far more spread out and overestimates N0. This direct quantitative comparison can inform an experimentalist when choosing between the two methods. To see this figure in color, go online.