Table 2.

Social processes involved with the posting of alcohol-related posts on Facebook and Instagram.

Variable		Facebook (n=442)	Instagram (n=94)
Placement of post, n (%)
	Participant	201 (45.8)	94 (100)
	Others	238 (54.2)	—
Valence of post reactions, n (%)
	Negative comments	5 (1.7)	1 (2.3)
	Neutral comments	49 (16.5)	6 (13.6)
	Positive comments	243 (81.8)	37 (84.1)
Number of post reactions, mean (SD)
	Number of likes	29.67 (26.15)	43.12 (52.11)
	Number of comments	3.41 (5.36)	3.82 (3.01)