REACH. 400 current smokers were recruited to participate in the intervention. This is about 12 times the number recruited in the previous year to the community based intervention. Participants were from a diverse sociodemographic background and many of them (19%) were suffering from other co-morbidities (e.g., chronic illnesses, other drug addiction, and mental health disorders).

EFFICACY. About 9% of participants were able to quit smoking. No differences were observed between “Individual” and “Group” interventions.

ADOPTION. The only health care center in the community was engaged in the intervention. Fresh-Start curriculum was tailored and expanded to meet the needs of a diverse group of participants.

IMPLEMENTATION. Extensive notes were taken to document the implementation process during the counseling sessions. Weekly teamwork meetings were held to maximize fidelity. Lessons learned from the implementation research and process evaluation were used to identify areas for improvement.

MAINTENANCE: Building on lessons learned in Phase I, a new approach was designed to give birth to a Phase-II intervention, which we describe below.