Table 2: Mean and standard deviation for items assessed by experts in each leaflet, according to validation steps.
| Items assessed | Leaflet I | Leaflet II | Leaflet III | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1st step | 2nd step | 1st step | 2nd step | 1st step | 2nd step | |||||||
| M | SD | M | SD | M | SD | M | SD | M | SD | M | SD | |
| 1. Content | ||||||||||||
| 1.1 The content covered is relevant for the promotion of healthy eating aimed at children aging less than two | 9.8 | 0.3 | 9.6 | 0.5 | 9.8 | 0.3 | 9.4 | 0.5 | 9.5 | 0.5 | 9.6 | 0.5 |
| 1.2 The content is suitable for the target audience (mothers and caregivers of children aging less than two) | 9.0 | 1.5 | 9.8 | 0.4 | 9.4 | 0.7 | 9.6 | 0.5 | 9.4 | 0.7 | 9.6 | 0.5 |
| 1.3 The content is enough to supply the target audience’s needs | 8.4 | 2.2 | 9.6 | 0.5 | 8.7 | 1.2 | 9.6 | 0.5 | 8.8 | 1.4 | 9.6 | 0.5 |
| 1.4 The content can be easily applied in the target audience’s daily routine | 9.3 | 1.2 | 9.8 | 0.4 | 9.1 | 0.6 | 9.6 | 0.5 | 9.2 | 0.7 | 9.6 | 0.5 |
| 2. Language | ||||||||||||
| 2.1 Writing style is compatible with the target audience | 8.5 | 0.9 | 9.8 | 0.4 | 9.2 | 0.7 | 9.8 | 0.4 | 9.4 | 0.5 | 9.6 | 0.5 |
| 2.2 Writing style is attractive | 9.0 | 1.1 | 9.8 | 0.4 | 9.2 | 0.7 | 9.8 | 0.4 | 9.2 | 0.7 | 9.6 | 0.5 |
| 2.3 The language used is clear and objective | 8.8 | 1.0 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.4 | 0.5 | 9.6 | 0.5 |
| 3. Illustrations | ||||||||||||
| 3.1 Illustrations are adequate to and match the theme of the support material | 9.1 | 1.2 | 9.8 | 0.4 | 9.1 | 1.0 | 9.8 | 0.4 | 9.5 | 0.7 | 9.8 | 0.4 |
| 3.2 Illustrations are clear and allow easy understanding | 9.1 | 1.4 | 9.8 | 0.4 | 9.4 | 0.7 | 9.8 | 0.4 | 9.5 | 0.7 | 9.8 | 0.4 |
| 3.3 The number of illustrations is content-suitable in support materials | 9.8 | 0.3 | 9.6 | 0.5 | 9.4 | 0.5 | 9.8 | 0.4 | 9.5 | 0.7 | 9.8 | 0.4 |
| 4. Layout | ||||||||||||
| 4.1 The font type eases reading | 9.5 | 0.5 | 9.8 | 0.4 | 9.2 | 0.4 | 9.8 | 0.4 | 9.2 | 0.7 | 9.8 | 0.4 |
| 4.2 Colors are adequate and ease reading | 9.4 | 0.7 | 9.8 | 0.4 | 9.2 | 0.4 | 9.8 | 0.4 | 9.1 | 1.0 | 9.8 | 0.4 |
| 4.3 Visual composition is attractive and organized | 9.5 | 0.7 | 9.8 | 0.4 | 9.2 | 0.4 | 9.8 | 0.4 | 9.5 | 0.5 | 9.8 | 0.4 |
| 4.4 The size (dimensions) and number of pages of the support material are appropriate | 9.4 | 0.7 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 |
| 4.5 Copy layout is adequate | 9.7 | 0.4 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.5 | 0.5 | 9.8 | 0.4 |
| 4.6 Font size in headings and copy are adequate | 9.4 | 0.5 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.5 | 0.5 | 9.8 | 0.4 |
| 5. Motivation | ||||||||||||
| 5.1 The content is motivating and encourages full reading | 9.2 | 0.7 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 |
| 5.2 The content awakens interest in readers | 9.1 | 0.6 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 | 9.4 | 0.5 | 9.8 | 0.4 |
| 5.3 The content solves doubts, clears things up, and educates the target audience | 8.0 | 2.0 | 9.4 | 0.5 | 8.8 | 1.0 | 9.6 | 0.5 | 9.1 | 1.0 | 9.4 | 0.5 |
| 6. Culture | ||||||||||||
| 6.1 The copy is appropriate to the target audience and the various knowledge-level profiles | 8.2 | 2.0 | 9.4 | 0.5 | 9.0 | 1.1 | 9.6 | 0.5 | 9.2 | 1.1 | 9.4 | 0.5 |
M: mean; SD: standard deviation; M≥7: item considered important/adequate; SD<3: consensual item.