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. Author manuscript; available in PMC: 2019 May 1.
Published in final edited form as: Tob Regul Sci. 2018 May;4(3):79–87. doi: 10.18001/TRS.4.3.7

Table 3.

GEE Examining The Impact of Warning Recollection on Likelihood of Mentioning Brand-Relevant Information for Cigarette Ads.

Odds Ratio Std. Err. z p > z 95% Conf. Interval
Cigarette Advertisements

Mention of cigarette warning 0.32 0.06 −6.23 .000 0.22 0.45
Race
White vs. AA 1.06 0.16 0.39 .693 0.79 1.44
White vs. Other 1.01 0.16 0.04 .966 0.74 1.37
Age (young/old) 1.03 0.10 0.31 .756 0.85 1.26
Region 0.97 0.10 −0.26 .793 0.79 1.19
Adult user at home 1.00 0.11 −0.02 .985 0.81 1.23
Minor user at home 0.72 0.15 −1.56 .120 0.48 1.09
Ever smoked 1.48 0.27 2.14 .032 1.03 2.13
Cigarette risk perceptions 0.98 0.03 −0.82 .411 0.93 1.03
 constant 0.23 0.05 −6.58 .000 0.15 0.36

E-Cigarette Advertisements

Mention of e-cigarette warning 0.22 0.06 −5.37 .000 0.13 0.39
Race
White vs. AA 1.22 0.21 1.14 .256 0.87 1.72
White vs. Other 1.04 0.16 0.26 .791 0.77 1.42
Age (young/old) 1.22 0.14 1.77 .077 0.98 1.53
Region 1.13 0.13 1.09 .276 0.91 1.41
Adult user at home 1.01 0.11 0.05 .959 0.81 1.25
Minor user at home 1.02 0.23 0.07 .946 0.65 1.57
Ever used e-cigarettes 1.11 0.23 0.53 .593 0.75 1.66
E-cigarette risk perceptions 1.01 0.02 0.30 .765 0.96 1.05
 constant 0.15 0.02 −11.49 .000 0.11 0.20

SLT Advertisements

Mention of SLT warning 0.31 0.05 −7.18 .000 0.22 0.42
Race
White vs. AA 1.48 0.33 1.77 .076 0.96 2.29
White vs. Other 1.20 0.27 0.82 .410 0.77 1.88
Age (young/old) 1.34 0.18 2.14 .032 1.03 1.76
Region 1.39 0.18 2.52 .012 1.08 1.80
Adult user at home 1.04 0.15 0.27 .785 0.78 1.39
Minor user at home 1.10 0.21 0.50 .619 0.76 1.60
Ever used SLT 1.43 0.34 1.50 .135 0.90 2.27
SLT risk perceptions 1.00 0.03 −0.17 .866 0.94 1.05
 constant 0.14 0.04 −7.44 .000 0.09 0.24