Table 3.
GEE Examining The Impact of Warning Recollection on Likelihood of Mentioning Brand-Relevant Information for Cigarette Ads.
| Odds Ratio | Std. Err. | z | p > z | 95% Conf. Interval | ||
|---|---|---|---|---|---|---|
| Cigarette Advertisements | ||||||
|
| ||||||
| Mention of cigarette warning | 0.32 | 0.06 | −6.23 | .000 | 0.22 | 0.45 |
| Race | ||||||
| White vs. AA | 1.06 | 0.16 | 0.39 | .693 | 0.79 | 1.44 |
| White vs. Other | 1.01 | 0.16 | 0.04 | .966 | 0.74 | 1.37 |
| Age (young/old) | 1.03 | 0.10 | 0.31 | .756 | 0.85 | 1.26 |
| Region | 0.97 | 0.10 | −0.26 | .793 | 0.79 | 1.19 |
| Adult user at home | 1.00 | 0.11 | −0.02 | .985 | 0.81 | 1.23 |
| Minor user at home | 0.72 | 0.15 | −1.56 | .120 | 0.48 | 1.09 |
| Ever smoked | 1.48 | 0.27 | 2.14 | .032 | 1.03 | 2.13 |
| Cigarette risk perceptions | 0.98 | 0.03 | −0.82 | .411 | 0.93 | 1.03 |
| constant | 0.23 | 0.05 | −6.58 | .000 | 0.15 | 0.36 |
|
| ||||||
| E-Cigarette Advertisements | ||||||
|
| ||||||
| Mention of e-cigarette warning | 0.22 | 0.06 | −5.37 | .000 | 0.13 | 0.39 |
| Race | ||||||
| White vs. AA | 1.22 | 0.21 | 1.14 | .256 | 0.87 | 1.72 |
| White vs. Other | 1.04 | 0.16 | 0.26 | .791 | 0.77 | 1.42 |
| Age (young/old) | 1.22 | 0.14 | 1.77 | .077 | 0.98 | 1.53 |
| Region | 1.13 | 0.13 | 1.09 | .276 | 0.91 | 1.41 |
| Adult user at home | 1.01 | 0.11 | 0.05 | .959 | 0.81 | 1.25 |
| Minor user at home | 1.02 | 0.23 | 0.07 | .946 | 0.65 | 1.57 |
| Ever used e-cigarettes | 1.11 | 0.23 | 0.53 | .593 | 0.75 | 1.66 |
| E-cigarette risk perceptions | 1.01 | 0.02 | 0.30 | .765 | 0.96 | 1.05 |
| constant | 0.15 | 0.02 | −11.49 | .000 | 0.11 | 0.20 |
|
| ||||||
| SLT Advertisements | ||||||
|
| ||||||
| Mention of SLT warning | 0.31 | 0.05 | −7.18 | .000 | 0.22 | 0.42 |
| Race | ||||||
| White vs. AA | 1.48 | 0.33 | 1.77 | .076 | 0.96 | 2.29 |
| White vs. Other | 1.20 | 0.27 | 0.82 | .410 | 0.77 | 1.88 |
| Age (young/old) | 1.34 | 0.18 | 2.14 | .032 | 1.03 | 1.76 |
| Region | 1.39 | 0.18 | 2.52 | .012 | 1.08 | 1.80 |
| Adult user at home | 1.04 | 0.15 | 0.27 | .785 | 0.78 | 1.39 |
| Minor user at home | 1.10 | 0.21 | 0.50 | .619 | 0.76 | 1.60 |
| Ever used SLT | 1.43 | 0.34 | 1.50 | .135 | 0.90 | 2.27 |
| SLT risk perceptions | 1.00 | 0.03 | −0.17 | .866 | 0.94 | 1.05 |
| constant | 0.14 | 0.04 | −7.44 | .000 | 0.09 | 0.24 |