Table 2.
Correlation Matrix.a
| (A) All Cases | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
| 1. Performancet + 1 | 1 | ||||||||
| 2. Performancet | .757*** | 1 | |||||||
| 3. Diversificationi,t | −.236* | −.216* | 1 | ||||||
| 4. Firm brand breadthi,t | −.106 | −.055 | .493*** | 1 | |||||
| 5. Brand intensityi,t | .246*** | .209* | .051 | −.073 | 1 | ||||
| 6. Ln assetsi,t | −.024 | −.075 | −.191 | −.170 | −.500*** | 1 | |||
| 7. Ln costsi,t | .054 | .064 | −.143 | −.114 | −.209* | .457*** | 1 | ||
| 8. Prestige ranki,t | .200* | .247** | −.230 | −.169*** | −.094 | .254*** | .226*** | 1 | |
| 9. Patentsi,t | .166 | .190 | −.071 | .029 | .411*** | −.211** | −.016 | −.043 | |
| 10.Trademark agei,t | .276*** | .318*** | −.092 | .431 | .029** | .080 | .031 | .137 | .046 |
aWe report the pairwise correlation coefficients and their Bonferroni-adjusted significance.
*p < .05. **p < .01. ***p < .001.