. 2017 Sep 1;1(1):134–138. doi: 10.1089/heq.2016.0026

Table 2.

Categories of Food and Beverage Websites Visited by Hispanic Children (6–11 years) and Youth (6–17 Years)

					Audience share ratios (range)
			Unique Hispanic youth visitors-per-month (000)
Product category	No. of websites	% of total	Median	Range	Hispanic youth (6–17 years)^a (n=67)	Hispanic children (6–11 years)^b (n=20)	Spanish-speaking youth (6–17 years)^c (n=21)
Restaurants	19	28	6.7	1.1–65.1	0.4–6.6	0.6–7.3	0.5–3.3
Multiproduct	13	19	5.0	1.3–16.3	0.3–17.8	0.8–1.9	0.7–0.9
Beverages	12	18	2.1	1.0–12.5	0.4–3.0	1.9	1.2–1.5
Cereals	7	10	3.6	2.6–25.3	0.9–2.4	0.8–1.1	1.4–23.0
Snacks	7	10	1.6	1.0–2.5	0.6–3.4	^*	^*
Candy	6	9	1.4	1.0–2.2	0.7–1.0	1.0	^*
Other	3	4	2.2	1.0–14.7	1.6–2.9	1.6	1.9
Total sites with child-directed messages	14	21	4.2	1.2–65.1	0.8–3.4	1.4–2.1	1.0–3.3
Other popular sites	53	79	2.7	1.0–49.7	0.3–17.9	0.6–7.3	0.5–2.9

Source: comScore Media Metrix Key Measures report, July 2012–June 2013.

^{^*}

Data were not available in comScore for these demographic groups.

^{^a}

Hispanic youth (6–17 years) audience reach/non-Hispanic youth audience reach.

^{^b}

Primarily Spanish-speaking and bilingual Hispanic youth audience reach/primarily English-speaking Hispanic youth audience reach.

^{^c}

Hispanic child (6–11 years) audience reach/non-Hispanic youth audience reach.