Table 1.

Focus Group Segmentation Strategy

Audience segment	Family history of breast or ovarian cancer		Focus group location (one group per location)
	Yes (n)	No (n)
Ashkenazi Jewish women ages 18–29 years	9	—	New York City
	—	9	Chicago
Ashkenazi Jewish women ages 30–44 years	9	—	Chicago
	—	7	New York City
African American women ages 18–29 years	8	—	Birmingham
	9	—	Chicago
	—	7	Birmingham
	—	6	Chicago
African American women ages 30–44 years	9	—	Birmingham
	9	—	Chicago
	—	8	Birmingham
	—	9	Chicago
General population ages 18–29 years	9	—	Sacramento
	9	—	Phoenix
	—	9	Sacramento
	—	9	Phoenix
General population ages 30–44 years	9	—	Sacramento
	9	—	Phoenix
	—	6	Sacramento
	—	9	Phoenix