TABLE 2.
Baseline | Endline | |||
---|---|---|---|---|
Messages | Nutrition-focused MNCH2 (n = 747) | Standard MNCH (n = 767) | Nutrition-focused MNCH2 (n = 622) | Standard MNCH (n = 685) |
Proper diet every day during pregnancy ensures weight gain of pregnant woman | 77.5 | 78.5 | 97.1* | 87.7 |
Proper diet every day during pregnancy ensures adequate growth of baby inside the womb | 83.7 | 82.0 | 97.3* | 90.4 |
Proper diet every day can ensure quick recovery of mothers after delivery | 75.5 | 72.1 | 95.3* | 86.0 |
Proper diet every day during pregnancy can save costs on doctor and medicine for both mother and child | 46.3 | 49.3 | 84.7** | 58.1 |
Proper diet during pregnancy will ensure that the child will be brainy | 49.7 | 53.7 | 86.0** | 61.9 |
Pregnant women should consume ≥5 different food groups daily | 20.6 | 24.0 | 83.6*** | 16.4 |
Nutritious food is not always expensive | 46.9 | 46.9 | 75.2*** | 46.1 |
During pregnancy, take 1 IFA tablet every day | 83.7 | 78.6 | 95.8*** | 84.1 |
During pregnancy, take 1 calcium tablet every day | 84.5* | 79.4 | 96.6*** | 84.7 |
During pregnancy, take ≥2 h of rest every afternoon | 75.2 | 70.9 | 91.6*** | 72.1 |
Avoid tea/coffee | 14.1 | 13.0 | 50.3*** | 14.9 |
During pregnancy, a woman should gain 10–12 kg | 17.1 | 26.0 | 83.6*** | 21.8 |
A pregnant woman should be weighed each month | 30.5 | 36.4 | 84.9*** | 32.7 |
Total awareness score (range: 1–10)3 | 5.42 ± 2.12 | 5.47 ± 2.45 | 8.63 ± 1.89*** | 5.82 ± 2.12 |
1Values are means ± SDs or percentages of husbands who had ever heard the messages. *P < 0.05, **P < 0.01, ***P < 0.001. IFA, iron and folic acid; MNCH, Maternal, Neonatal, and Child Health.
2Differences between intensive and nonintensive areas, accounting for geographic clustering with the use of a 3-level mixed model.
3Unexplained SDs for subdistrict, village, and individual levels were 0.499, 0.285, and 2.02, respectively. Intraclass correlations for subdistrict and village were 0.056 and 0.075, respectively.