Table 2.
Concepts Tested by Market, Inside Knowledge Video Advertisement Concept-Testing, 2013
| Audience | Revisions | |||||||
|---|---|---|---|---|---|---|---|---|
| Concept name | Type of appeal | General population | Spanish | Market 1 New York City | Market 2 Los Angeles | Market 3 Atlanta | Market 4 Chicago | Production viability |
| Body Words | Informational | X | X | Original version | Major | Major | Major | Viable |
| Three Survivors | Testimonial | X | X | Original version | Major | Minor | None | Viable |
| Busy Women | Testimonial | X | X | Original version | Minor | None | Minor | Not viable |
| Reunión | Testimonial | X | Original version | None | Major | Testing discontinued | ||
| Book Club | Testimonial | X | Original version | Minor | Testing discontinued | |||
| Drip, Drip | Metaphorical | X | X | Original version | Testing discontinued | |||
| Patterns | Metaphorical | X | X | Original version | Testing discontinued | |||
| Inner Voices | Humorous | X | X | Original version | Testing discontinued | |||
| Personal Story | Testimonial | X | X | Not yet developed | Original version | None | None | Viable |
| Shoes | Metaphorical | X | Not yet developed | Original version | Testing discontinued | |||
| Mix and Match | Metaphorical | X | Not yet developed | Original version | Testing discontinued | |||