. Author manuscript; available in PMC: 2018 Aug 3.

Published in final edited form as: J Womens Health (Larchmt). 2014 Apr 7;23(6):488–492. doi: 10.1089/jwh.2014.4759

Table 4.

Ranks^* of Top Four General Population Concepts by Testing Order, Inside Knowledge Video Advertisement Concept-Testing, 2013

Concept name	Market	First	Not first
		Testing order
Body Words	Market 1: New York City	1.0	2.0
	Market 2: Los Angeles	2.0	2.7
	Market 3: Atlanta	1.0	3.7
	Market 4: Chicago	1.7	3.0
Busy Women	Market 1: New York City	Not tested first in Market 1
	Market 2: Los Angeles	Not tested first in Market 2
	Market 3: Atlanta	1.0	3.7
	Market 4: Chicago	Not tested first in Market 4
Three Survivors	Market 1: New York City	3.0	2.7
	Market 2: Los Angeles	1.0	3.3
	Market 3: Atlanta	1.0	2.3
	Market 4: Chicago	Not tested first in Market 4
Personal Story	Market 1: New York City	Not yet developed
	Market 2: Los Angeles	1.0	3.3
	Market 3: Atlanta	1.0	2.3
	Market 4: Chicago	1.0	2.3

Reported ranks were established by consensus at the end of each focus group (rank 1 = most preferred concept). Each concept was tested first in no more than one group per market with the exception of Body Words in Market 4. The mean rank is reported when the testing order designation applies to more than one group. The higher rank in each row is shown in bold.