Table 1.
Table of fixed effects estimates (*p < 0.05).
| Predictors (at the time of prompt) | Odds ratio | CI | p-value | |
|---|---|---|---|---|
| Message type | ||||
| Tailored insights (reference) | 1 | |||
| Tailored suggestions | 3.56* | 2.36 | 5.36 | <0.001 |
| Engagment metrics | ||||
| Days lapsed since app was installed | 1 | 1 | 1 | 0.964 |
| Number of app uses since installed | 1 | 1 | 1.01 | 0.246 |
| Days lapsed since recent app use | 0.27* | 0.25 | 0.29 | <0.001 |
| Frequency of app use | 2.64* | 1.63 | 4.30 | <0.001 |
| Demographics | ||||
| Gender | ||||
| Female (reference) | 1 | |||
| Male | 1 | 0.88 | 1.13 | 0.993 |
| Age | ||||
| under 30 (reference) | ||||
| Middle (30–50) | 1.01 | 0.9 | 1.14 | 0.828 |
| 50+ | 0.96 | 0.87 | 1.06 | 0.435 |
| BMI | ||||
| Normal range (reference) | 1 | |||
| Overweight | 0.92 | 0.84 | 1.01 | 0.079 |
| Interactions | ||||
| Tailored insights (reference) | 1 | |||
| Tailored suggestion x Days lapsed since recent app use | 1 | 0.99 | 1 | 0.547 |
| Tailored suggestion xFrequency of app use | 0.17* | 0.10 | 0.28 | <0.001 |