Table I.
Demographic characteristics of CPM videos randomly sampled from YouTube
| Video ID | Number of comments | Number of favorites | Number of ratings | Likes | Dislikes | Total views | Age restricted | Number of referralsa | Number of views from related videosa |
|---|---|---|---|---|---|---|---|---|---|
| V001 | 153 | 59 | 72 | 56 | 16 | 37 327 | No | 2 | 1959 |
| V002 | 12 | 0 | 7 | 6 | 1 | 3964 | No | 7 | 444 |
| V003 | 475 | N/A | 166 | 153 | 13 | 81 931 | Yes | N/A | N/A |
| V004 | 117 | N/A | 45 | 24 | 21 | 29 550 | No | N/A | N/A |
| V005 | 51 | 1 | 17 | 10 | 7 | 15 905 | No | 8 | 7953 |
| V006 | 3 | 3 | 2 | 2 | 0 | 781 | No | 5 | 202 |
| V007 | 344 | 146 | 83 | 72 | 11 | 54 062 | Yes | 5 | 17 754 |
| V008 | 5 | 0 | 1 | 1 | 0 | 3128 | No | 6 | 935 |
| V009 | 205 | 147 | 108 | 103 | 5 | 29 958 | No | 9 | 20 103 |
| V010 | 213 | 102 | 81 | 68 | 13 | 36 677 | No | 4 | 3942 |
| V011 | 90 | 17 | 42 | 27 | 15 | 14 580 | No | 6 | 7753 |
| V012 | 13 | 7 | 6 | 3 | 3 | 2009 | No | 6 | 1508 |
| V013 | 48 | 16 | 15 | 14 | 1 | 5149 | No | 1 | 133 |
| V014 | 119 | 39 | 36 | 33 | 3 | 13 404 | No | 5 | 3962 |
| V015 | 61 | 30 | 24 | 18 | 6 | 11 141 | No | 2 | 726 |
| V016 | 12 | 2 | 3 | 2 | 1 | 881 | No | 2 | 48 |
| V017 | 10 | 3 | 0 | 0 | 0 | 616 | No | 3 | 59 |
| V018 | 3 | 2 | 5 | 5 | 0 | 1513 | No | 4 | 182 |
| V019 | 5 | 6 | 3 | 3 | 0 | 802 | No | 2 | 31 |
| V020 | 96 | 6 | 33 | 32 | 1 | 2278 | No | 5 | 359 |
| V021 | 3 | 2 | 1 | 1 | 0 | 1220 | No | 3 | 73 |
| V022 | 13 | 3 | 4 | 4 | 0 | 222 | No | 1 | 11 |
| V023 | 11 | 3 | 2 | 2 | 0 | 630 | Yes | 0 | 0 |
| V024 | 0 | 1 | 1 | 1 | 0 | 102 | No | 0 | 0 |
| V025 | 10 | 2 | 4 | 4 | 0 | 981 | No | 3 | 230 |
| V026 | 23 | 1 | 2 | 1 | 0 | 344 | No | 1 | 14 |
|
| |||||||||
| Average | 80.57 | 23 | 29.34 | 24.80 | 4.5 | 13 429.03 | 11.5 (0.5, 24.6) | 3.46 | 2630.03 |
aYouTube changed to a new analytics tool in November 2011. As a consequence, these data are no longer available to general viewers.