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. 2018 Aug 9;13(8):e0202253. doi: 10.1371/journal.pone.0202253

Fig 2. Impact of an inelastic and elastic demand curve on equilibrium market price and quantity.

Fig 2

The impact of an inelastic and elastic demand curve on equilibrium market price and quantity associated with a reduction in milk production following an outbreak of Johne’s disease. The inelastic, DIn, and elastic, DEl, demand curve determine the responsiveness of consumers to new equilibrium market price, P1. A more inelastic demand curve, DIn, (i.e. the demand curve is steeper in shape) reflects a larger loss in economic welfare relative to a relatively more elastic demand curve, DEl.