Table 7. Importance of DC to IB variables.

IB variable	Importance of DC variables
Scale	Experience(0.49) > Income(0.21) > Occupation(0.10) > Age(0.05)≥Gender(0.05) ≥ Knowledge(0.05) ≥ Education(0.05)
Instrument	Experience(0.59) > Income(0.13) > Occupation(0.09) > Age(0.08) > Gender(0.05) > Education(0.04) > Knowledge(0.02)
frequency	Experience(0.59) > Income(0.20) > Knowledge(0.06) > Age(0.05) > Gender(0.04) > Education(0.04) ≥ Occupation(0.03)
Style	Knowledge(0.24) > Income(0.20) > Age(0.16) > Education(0.13) > Occupation(0.09) ≥ Gender(0.09) > Experience(0.08)
Channel	Knowledge(0.25) > Experience(0.22) > Occupation(0.12) ≥ Income(0.12) > Age(0.11) ≥ Gender(0.11) > Education(0.07)